This was actually submitted as part of a contest that Chevy did to create their next spot. The creater of this is the owner of one of the dogs in the video (I believe the one with the gentleman at the end that is pictured) and wanted Chevy to do this campaign and donate money to local rescue groups. So no cynicism required -- all done with good motives :) Now, if only Chevy will decide to run it and do it (this spot finished in 2nd place in the contest).
This was actually submitted as part of a contest that Chevy did to create their next spot. The creater of this is the owner of one of the dogs in the video (I believe the one with the gentleman at the end that is pictured) and wanted Chevy to do this campaign and donate money to local rescue groups. So no cynicism required -- all done with good motives :) Now, if only Chevy will decide to run it and do it (this spot finished in 2nd place in the contest).
ReplyDeleteFingers crossed that it gets greenlit for broadcast. Maybe if enough people watch it and share it ...
ReplyDelete